This Privacy Notice explains how BLOOM ESSENCE LP collects, uses, stores, shares and protects personal information in connection with its website, customer communications and the sale of goods.
| Business details | Information |
|---|---|
| Data controller | BLOOM ESSENCE LP |
| Legal form | Limited partnership registered in England & Wales |
| Company number | LP024565 |
| Registered office | International House, 101 King's Cross Road, London, United Kingdom, WC1X 9LP |
| Website | https://bloomessencelp.com/ |
| Privacy contact email | info@bloomessencelp.com |
| Effective date | May 08, 2026 |
In this Privacy Notice, “we”, “us” and “our” mean BLOOM ESSENCE LP. “You” and “your” mean any customer, website visitor, prospective customer, supplier contact or other person whose personal information we process.
For the purposes of the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable data protection laws, BLOOM ESSENCE LP is the data controller of the personal information described in this notice.
This means that we decide why and how personal information is processed, unless another party is clearly identified as a separate controller.
This notice applies when you:
This notice does not cover third-party websites, platforms, payment services, delivery services or social media pages that operate under their own privacy notices.
Depending on your interaction with us, we may collect and use the following types of personal information.
This may include your name, billing address, delivery address, email address, telephone number, account identifier, username and other information needed to identify or contact you.
This may include products ordered, order number, payment status, delivery details, returns, refunds, customer service records, complaints and correspondence about your order.
Payment details may be processed by payment service providers. We may receive limited payment information such as payment confirmation, transaction reference, payment status, fraud screening result, billing details and refund information.
Unless expressly stated otherwise, we do not store full card details ourselves.
This may include IP address, browser type, device type, operating system, approximate location derived from technical data, pages viewed, time spent on the website, referral source, cookie identifiers and log data.
Where account features are available, this may include login credentials, saved addresses, preferences, wish lists, basket activity, communication choices and account settings.
This may include your marketing preferences, email engagement information, unsubscribe status, survey responses, product reviews and records of communications with us.
If you deal with us on behalf of a company, supplier, service provider or other organisation, we may process your business contact details and communications with us.
We do not intentionally request special category personal data through ordinary website purchases or customer enquiries.
Special category data may include information about health, racial or ethnic origin, religious beliefs, political opinions, trade union membership, genetic data, biometric data used for identification, sex life or sexual orientation.
Please do not send us this type of information unless it is specifically required for a lawful and clearly identified reason.
If you provide such information voluntarily, we may delete it where it is not needed or process it only where a lawful basis and any required condition apply.
We may collect personal information:
We use personal information for purposes connected with operating the website and fulfilling customer orders.
These purposes may include:
We process personal information only where we have a lawful basis to do so.
| Purpose | Typical lawful basis |
|---|---|
| Taking and fulfilling orders | Performance of a contract |
| Payment processing and refunds | Performance of a contract; legal obligation; legitimate interests |
| Delivery and logistics | Performance of a contract; legitimate interests |
| Customer support and complaints | Performance of a contract; legitimate interests; legal obligation |
| Fraud prevention and website security | Legitimate interests; legal obligation |
| Tax, accounting and legal records | Legal obligation; legitimate interests |
| Website analytics and improvement | Legitimate interests or consent, depending on the technology used |
| Marketing to customers or subscribers | Consent or legitimate interests, where permitted by law |
| Business administration and supplier communications | Legitimate interests; performance of a contract |
| Legal claims or dispute handling | Legitimate interests; legal obligation |
Where we rely on legitimate interests, our interests may include running and improving our business, protecting the website, preventing fraud, understanding customer demand, maintaining records, communicating with customers and promoting our goods in a lawful way.
We may send marketing communications where you have consented or where the law allows us to contact you about similar products or services.
You can opt out of marketing at any time by using the unsubscribe link in our emails, changing your preferences where account tools are available, or contacting us using the details in this notice.
Opting out of marketing does not stop us sending non-marketing messages, such as order confirmations, delivery updates, legal notices, refund information or customer service replies.
We do not intend to sell your personal information to third parties for their own independent direct marketing.
Our website may use cookies and similar technologies for website operation, security, preferences, analytics, performance measurement and, where applicable, marketing.
Further details should be provided in our separate Cookie Notice.
Where consent is required for non-essential cookies, we will seek consent through the cookie banner, cookie settings tool or other consent mechanism used on the website.
We may share personal information with selected third parties where necessary and lawful.
These may include:
We require service providers acting on our behalf to process personal information only for authorised purposes and with appropriate confidentiality and security measures.
Because website, payment, delivery, fulfilment, IT and customer support services may involve providers or customers in different countries, personal information may be processed outside the United Kingdom.
Where we transfer personal information outside the United Kingdom, we will do so only where permitted by law.
This may involve:
We keep personal information only for as long as reasonably needed for the purposes for which it was collected.
The exact period depends on the type of information, the reason it is used, legal requirements, accounting and tax obligations, dispute risks, fraud-prevention needs and whether there is an ongoing customer relationship.
As a general working position, customer order and transaction records may be kept for up to six years after the relevant transaction or the end of the customer relationship, unless a longer or shorter period is appropriate or required by law.
Marketing preference records may be kept for as long as needed to respect your opt-out request.
Technical logs and analytics data are usually kept for shorter periods unless needed for security, troubleshooting or legal reasons.
When personal information is no longer needed, we will delete, anonymise or securely retain it only where we have a lawful reason to do so.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure systems, confidentiality obligations, service provider checks, security monitoring and internal procedures.
No website, email system or internet transmission can be guaranteed to be completely secure. You should take care when sending information online and keep any account login details confidential.
We may use limited automated tools for ordinary business purposes, such as fraud prevention, website security, analytics, marketing segmentation or payment risk checks.
Unless we clearly state otherwise, we do not make decisions based solely on automated processing that produce legal effects or similarly significant effects for you.
If this changes, we will provide additional information where required by law.
Depending on the circumstances, you may have the right to:
These rights are not absolute and may be subject to legal limits, exemptions or verification requirements.
To exercise your rights, contact us using the privacy contact details stated at the beginning of this notice.
We may need to confirm your identity before responding to a request.
We will respond within the time required by applicable law.
If your request is unclear, excessive, repetitive or affects the rights of another person, we may ask for clarification or deal with it in accordance with applicable legal rules.
We would prefer the opportunity to address any privacy concern directly.
Please contact us first using the details in this notice if you have a question or complaint about how we handle personal information.
You also have the right to complain to the Information Commissioner’s Office, which is the UK supervisory authority for data protection matters, or to another competent supervisory authority where applicable.
The website may link to third-party websites, payment pages, delivery tracking pages, social media platforms or other external services.
We are not responsible for the privacy practices of third parties. You should read their privacy notices before providing personal information to them.
We may update this Privacy Notice from time to time to reflect changes in law, our website, business operations, service providers or how we process personal information.
The latest version will be made available on the website.
The effective date above shows when this notice was last updated.
If you have any questions about this Privacy Notice or the way we use personal information, please contact us at:
BLOOM ESSENCE LP
International House, 101 King's Cross Road, London, United Kingdom, WC1X 9LP
Email: info@bloomessencelp.com